Why every business MUST be hooked up with a chatbot in 2017???
Category : Blog
“~90% of our time on mobile is spent on email and messaging platforms… what does it say? Your brand needs to be where people are hanging out – messaging platforms aka Yo!bot!”
What I’m gonna attempt to do is not write the bible of bots here but rather give you a layman’s view into what this is all about and how it can be used to mobilize our lifestyle in the real world simplistically – All i can emphasize is how you need to be hooked up, sooner than later.
Great Question: I’ll tell you why 2017 will be the year of bots.
It’s because for the first time ever people are using messenger apps more than they are using social networks.
YES! what you see is what it is presently, let that sink in for a second …
People are using messenger apps more NOW than they are using social networks, this is no coincidence that people are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will simply be how their users access all sorts of services.
So, logically, if you want to build a successful business online by catering to the actual needs of your audience, then you want to build where the people are. That place is now inside messenger apps.
“There is more than ever hope now that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago if you remember. When somebody told you back then… ‘I have built an app for A or B’… You most likely would give it a try. Nowadays, nobody does this anymore. It is probably too late to even think of building an app company as a developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!”
Why Chatbots are Such a Big Opportunity: You are probably wondering “Why does anyone care about chatbots? They look like simple text based services… what’s the big deal?”
Lets get to see what we can do with these bots, Customer surveys or market research isn’t the only thing chatbots can be used for. Here are a couple of other examples:
Weather bot. Get the weather whenever you ask.
Healthcare bot. Help me be in touch with my local healthcare community centre.
News bot. Ask it to tell you when ever something interesting happens.
Customer Survey bot. The good ole customer surveys with a human conversational element
Market Research bot. Better than any market research result as it targets real people with real responses (its how you want to use it)- not dependent on general statistics
Political bot. Interact with ones you have voted to power or with your people who voted you to power
Event bot. Pump up the excitement with pre-event updates and special privileges
Think out of the box and we can make your bot a reality …
Getting Started is easy than ever:
? Hey John,
Welcome toYo!bot. We’ll have you launching your own branded bot in no time!
Common use cases include:
- Commerce Notifications: “Hi John, your delivery is on the way! The estimated arrival time is 2:20 PM – 2:50 PM. Questions? Feel free to respond.”
• Sales & Marketing: “Hi John, new arrival: <item>. <price>. Reply to reserve or purchase.”
• Customer Service: “Thanks for contacting us, John. What can I help you with today?”
• Coordination: “The next service location is at 901 Franklin Dr at 3:00 PM. Please respond with your ETA.”
• Studies: “Good morning John, what is your pain level on a scale of 1 to 10?”
• Adherence Programs: ” John, the countdown begins! 14 days until you quit smoking. We are here to help you prepare & follow through. Get ready!”
- Continuing Care Campaigns: “Baby kicking? Try tickling her when she kicks. She can feel your touch now. Spend time getting used to how and when she moves.”
I hope this little journey would have shed enough light on what the bot hype is all about, So now what are you really waiting for? Start engaging with your customers today for a no-obligation session with The Specialist!
Call our Evangelist Nitten Nair bot. on +971-6-7471888 or email [email protected] to know more on how he can build an intelligent chatbot for your brand!