Post Covid-19 SME Biz Strategy

Category : Blog

Paradoxically this is a good time for every professional to sit back and do an audit of their goals, vision, strategy and action. It is important to realize that the market was already in a process of redefining every industry into a new shape and transition was expected eventually. The current unexpected pause, shall add high momentum to the evolution, since the need of market is drastically changing from ‘good to have’ to necessity.

The crisis happening today on the outbreak of COVID19 Pandemic is on every one and what determines the turnaround is, how you set the sail. The legendary economists and policy makers across the globe are warning us of an unscrupulous financial crunch and unprecedented negative growth. Despite institutional measures to reduce the impact taken by central banks, UN agencies, World Bank and IMF, a slow down is inevitable and the downward forecast in major indicators such as GDP, real Income, employment, manufacturing, wholesale retail sales etc.. are alarming.

In general, every business needs to be more resilient in adopting quick strategic deviations based on the market economy. This gives an upper hand to the small and medium sector, which are more agile in responding to the local market indicators by initiating turn-around processes without much process and procedural hurdles. Major chunk of the population is going through uncertainty and personal financial stress, which forces imperative strategies on portfolio alignment, pricing, bundling and very importantly on communication. This article is targeting the entrepreneurs and business managers of small industries, since the medium and higher companies may have their own arrangements to manage uncertainties.

Back to Normal:

Back to normal is a very casual term, which been used by many, during a tough time to indicate the resolve and start from where we left. Today’s challenge is that such a flow may be diverted through an unknown terrain, which will make the sail tougher. Every entrepreneur should anticipate surprises and have the strength to tackle it to their favor.

Bootstrap once again:

Almost all of us started with a bootstrap strategy, a while ago when our dreams and ideas started shaping up to a business. This restart, gives opportunities to implement corrected ideas where market experience, exposure, relationships and goodwill are current major advantages.

Portfolio alignment: It is a common practice that almost every company keep adding products and services to their portfolio as frequently as possible. Its time to look at it and evaluate how many of those products and services are still relevant to the upcoming market. If any of them is not convincing to you, certainly wont convince the market and should be eliminated from your portfolio. Irrelevant products and services in your portfolio may confuse the client and drain much time and energy explaining them for no use.

Pricing Strategy: The purchases are going to be on absolute necessity and the price factor will supersede all other factors in decision-making process at least for a period of time. Every company should look in to reduce their product or service cost by cutting down unnecessary elements to match the market expectations. Many companies are re-entering the market with existential strategy; a price war is quite predictable.

Product Bundling: Even though this is not a new concept or tactics in the market, but will be more relevant in the near future. By bundling products or services, either with your own or of third party, you may have a higher perceptual value for the consumer. Combining the marketing budget and sharing the logistics cost, shall bring a reduced cost to market and increase the competitiveness.

Communication Strategy: Companies should adopt more and more innovative digital platforms to grab the attention of their consumers. Your consumers are not on the streets or malls; they are all online especially from their mobile. Companies should priorities and accept mobile phones as their preferred devices to reach their potential customers and should use channels from simple SMS to highly sophisticated AI (Artificial Intelligence) and ML (Machine Learning) bots to have constant interaction with consumers and to understand the consumer behavior. 

Innovative thinking: “Faster, Better, cheaper” will remain the major keywords and those who work towards innovations to achieve these criteria shall have a huge competitive edge. May be the existing products or services with small tweaks here and there, shall qualify and let the company move from red ocean to blue ocean, where the competition become irrelevant.

Boosters and Enablers:

Digital marketing should be the primary consideration in mass communication, as it works as a huge booster. Many company leaders have a miss understanding that, digital marketing means posting in social media. Social media is only one channel and there are many more such as affiliate marketing, mobile marketing, PPC, SEO, Proximity marketing, events, interactive campaigns as well as virtual and augmented reality for marketing. In any case the inevitable part is attractive content with simple and straightforward communication.

The level of technological influence in business and personal life, made every individual connected to every business and vice versa almost all the time. Incredible advancement happened in technical revolution also made it more democratic and affordable to all. Companies should adopt the future technologies without hesitation, since it helps them in rapid growth with high flexibility and quick scalability.

Future technology should not be a terminology used as, these are the technologies coming in future, rather than those are the technologies defining the future. AI (Artificial Intelligence) is now in the narrow intelligence form, still can help the businesses in decision-making, analytics, study customer behavior, spending patterns and ML (Machine learning) enables the computers to predict the market based on previous data, which enables businesses to make informed decision and cut the cost to market drastically. Big data analysis with ML and AI shall bring immense information to the people, which was always there but not in a usable form. Innovations in hardware and processing capacity along with quantum computing, enables the machines with unimaginable computing power. 5G network and IOT combination shall give us a control on any gadgets, automobiles, machineries and household devices to name few. Block chain technologies and its immense opportunities in a distributed environment are progressing drastically and the limits are un predictable.

Intention of this article is not to promote any technology to the readers, but to make them aware on what is available. How ever it is important for businesses to adopt only relevant technology for their advancement, which should be a perfect fit to their environment.

“Listen to your mind, analyze your thoughts and refine your ideas”

Dilip Paliyath

CEO Yospace International & Global CTO. MGI Block Chain Technologies

Your 2019 Guide to a Holistic and Ethical Use of SMS for your Brand … Don’t Miss Out!

Category : Blog

The mobile is the most personalized channel, we really need to care and pay attention to the detail. Delivering on the potential of mobile marketing requires nothing less than redefining the concept of marketing itself, making communication that people want to spend time with. We’ve all imagined AN IDEA when advertising would be personal, relevant, useful and entertaining.


With the ever-growing use of smartphones, brands would be foolish to overlook the role of SMS as part of their 2019 marketing strategy. But this form of marketing must only be approached as part of a holistic eCRM (Customer Retention Programme) for its value to be truly realised.

The real growth figures are changing all the time, with one staggering statistic being unveiled after another. But whichever headline you cling on, there can be no disputing or ignoring the importance of smartphones as your target tool to reach your message right into the palm of your most precious clients.

It is predicted that in 2019, 4.79 billion people will have a mobile – that’s more than two thirds of the world’s population. This isn’t a myth but absolute fact!

In fact, IDC data shows 62 per cent of smartphone users check their phones immediately after waking up, whilst 79 per cent check theirs within 15 minutes of waking up. Few other marketing mediums can boast such immediacy, making SMS the clear winner when it comes to instant communication. Add to that the alarming fact that 73% of smartphone owners keep their devices with them for all but one hour of their waking day, even on a weekend, and it’s no wonder that mobile marketing is such a big deal.

Coca-Cola reportedly invested 70% of its mobile budget on SMS marketing, perhaps because more than 90% of SMS messages are read within three minutes of receipt. But that doesn’t mean texts will automatically work for a brand.

Please note this very carefully that there’s a fine line between nurturing the customer relationship and just creating additional, unwanted ‘noise’ that intrudes on their lives and actually turns them off from your brand.

As always, it comes down to strategy.

Lets examine how SMS should be approached by a Brand?

SMS as an integral part of your buying cycle

It’s perhaps one of the most overused phrases in marketing. So much so that it now sounds nothing more than a fad.

However, this is definitely one of those ‘right message, to the right people, via the right channel, at the right time’ moments.

SMS shouldn’t be thought of as an acquisition tool. Its success in that respect is likely to be limited. Instead it should be respected as a powerful medium to drive customer loyalty, satisfaction, brand advocacy and retention.

After all, it’s a widely quoted statistic that attracting a new customer costs five to ten times more than keeping hold of an existing one. But the data doesn’t stop there. A 5% increase in customer retention is also said to boost a company’s profitability by a staggering 75%.

SMS should therefore create a sense of ‘we’re always open and we’re always with you’.

How to make it work for you?

It’s important to note however, that such benefits will only be realised from SMS if the communication is timely and relevant. Blasting customers with ad hoc, impersonal and uninteresting messages will purely be viewed as spam – PLEASE AVOID THIS!. The content created and shared therefore needs to mimic that of human conversation, whilst working at an acceptable speed. Yo!Space in its 13 years of SMS deployment and research has concluded that consumers are more likely to keep replying to SMS messages if the response takes into account information already known about the individual, and the acknowledgment is received within 10 seconds.

With the right technology partner, the implementation of SMS intelligent engines are today capable of managing thousands of concurrent conversations whilst maintaining ‘real life’ response times. This brings a new layer of relevance to automated mobile marketing by facilitating a sophisticated two-way, interactive process without any detrimental impact on speed. In less than a second, marketers have the power to process, queue and send personalised text messages.

So when is the best time to roll-out?

There is absolutely no doubt that one brand’s marketing strategy will be different to the next so it’s impossible to suggest a ‘one size fits all’ approach to SMS deployment. However, there are a number of ways to ensure SMS supports lead nurturing best practice across varied B2B and B2C sectors, we have outlined a three-pronged programme to make it a WIN-WIN for Brand and Customer alike.

1.    Pre-purchase/pre-order: Implement SMS to announce a flash sale/short-term product availability or even a useful contact number of your team to potential customers (helping in one-on-one communication should he choose to use it)

2.    Mid-purchase/during an order: An SMS can pose a handy way to update a customer on an order/application status, provide reference number confirmation, delivery tracking details, appointment information (including cancellation & rebook procedures) or even transactional data such as a balance request

3.    Post-purchase/order: Say thank you, send a satisfaction survey, forward a digital receipt, request a call back while updating marketing permissions – whatever you choose to use a post-purchase SMS for, there are multiple ways to boost customer satisfaction and obtain more information about that individual that will fuel further, personalised communication in future

It’s all part of keeping the conversation going and protecting the customer experience throughout.

Of course, this is just one way that SMS can be used throughout a customer’s journey with a brand. But the principles highlighted within this scenario hopefully provide some helpful guidance:

•  SMS should primarily focus on service-related communication, such as questionnaires, reminders and confirmations. Questions should be asked in order of importance to encourage dialogue, but the responses should remain closed where possible.
•  The content should be personalised, for example with the customer’s name or order details, to increase relevancy. •  SMS should not be exploited as an opportunity to sell. If it has to be used for sales, an exclusive incentive should be incorporated, for using that channel. •  As a guide, the tone should be friendly and informal, yet succinct and in line with the character of the brand. •  Frequency is important – with 2-4 messages per month usually appropriate. These messages should only be sent during normal hours too, so as to limit the disturbance they may cause. Intelligent use of SMS requires some thought, as does any marketing activity. However, integrated into a holistic eCRM strategy, the tool can reap some very quick and worthwhile wins. Here is Your 2019 Guide FINALLY to a Holistic Use of SMS for your Brand – Don’t Miss Out!? Ready to get started with your own eCRM (Customer Retention Programme) intelligently planned, rolled-out and managed then just Click Here Call our Text Evangelists on +971-6-7471888 to know more on our profiled DB and the science we use behind our every campaign – which helps us to continue serving the crème de la crème of businesses only.

The 7 Golden Reasons Why Retailers and Hoteliers MUST use SMS

Category : Blog

This is one fact, which is common among all marketers, how to come up with creative yet cost-effective ways to get our message out to existing and potential customers; whilst also ensuring we get good results from our efforts.

Whatever your product or service is, it’s important to ensure its visible wherever your customers go, with a ratio now of four mobile devices to every computer, it’s clear where our customers are. Mobile marketing is no longer something you can afford to put on the to-do-list for the future; you need to make sure you’re on a mobile device, now.

SMS is a tried, tested and has been around for over 20 years – using it to communicate with customers will ensure your business keeps up with market trends whilst using a reliable method.

According to a study by Simmons National Consumer Study (NCS), 91 percent of Millennials are text messaging during a typical week. Fifty-one percent of Millennials are willing to share their mobile number, if given an incentive. Now isn’t this good enough for you to try SMS out if you have considered it yet, but please ensure you hire the services of a SMS Marketing Professional and not some Bulk SMS provider – the proof will be seen in the result!

I have decided this week to put some thoughts and listed out The 7 Golden Reasons Why Retailers and Hoteliers MUST use SMS keeping in mind the Holy Month of Ramadan is round the corner and no better time for brands to wish their customers (old and potential) while inviting them with the best deals in town.

1. Greet Your Customers – Who would not like to receive a Personalized Greeting on a special occasion or their birthday’s – Go a step further and make them feel special by offering them something FREE on this day?

2.Text customers with special offers – If you have an upcoming sale , then message your customer to let them know you have an upcoming sale, when it will finish, how they take advantage of it and what they will save. The results will prove how your customers love to hear this first.

3. Purchase and delivery notifications – Nothing is more welcome than receiving a text message after someone has made a purchase on your website thanking them and giving them details of their purchase. This can then be followed up with delivery notifications, making your customer experience even better.

4. Ensure to get customers through the door – This is something, which must be tried more often than ever, if you want more people to come back to your store, text them an offer that they can only obtain if they show the cashier, this could lead to those all-important impulse buys.

5. Announce your new arrivals – Is your new season in? Or do you have a great new range that you want to boast about? Then text your customers and let them know.

6. SMS loyalty programs – Allow customers to sign up to an SMS loyalty programme. Send them exclusive offers and texts when new products will be released that they can only get with your SMS loyalty programme.

7. SMS Surveys – After a customer has made a purchase, send them an SMS survey with a couple of questions on asking how their experience was. Getting a better understanding of what your strengths and weaknesses are.

SMS is a really simple and accessible way of engaging with each other and with an open rate of 98%, it is heads and shoulders above any other communication method in terms of read rate. – still unsure?

SMS Texting has never been better than in recent times with more and more brands jumping on the band-wagon but now with a more scientific approach!

If you are convinced that SMS can help your business, be it in the Retail / Hospitality sector or another, you can set up an account with the oldest TRA regulated company directly connected to both mobile network operators (Etisalat and Du) in UAE by calling 06-7471888 or email [email protected] detailing your needs.

Data is TODAY the world’s most valuable resource..

Category : Blog

Data is TODAY the world’s most valuable resource… not something I’ve simply coined up but all evidence points in this direction. Lets take a closer look at the facts—Alphabet (Google’s parent company), Amazon, Apple, Facebook and Microsoft—look unstoppable. They are the five most valuable listed firms in the world. Their profits are surging: they collectively racked up over $25bn in net profit in the first quarter of 2017… have you heard or seen anything else close to it?And corporations aren’t just sitting on that data: they’re monetizing it — selling the specifics of our digital identities to the highest bidder, whether it’s a marketing company looking to mine data for fuel to target their next campaign, or a home insurance company looking for ways to increase their premiums.

Have you ever felt uneasy with what an organization is doing with your data? You don’t really have much of a say. When you checked that little box marked “Agree” — you know, the one at the bottom of the novel-length Terms of Use agreement you need a law degree in order to understand — you essentially signed away the rights to your data. Whatever platform you happen to be using essentially owns your data, and you pay for the privilege of accessing it when you use their platform.

Relax! i want to share the positives of all this happening presently, Would you not like to be the first to be informed of your favorite brand on sale? or get that special privilege as a loyal customer for the preview of your fav wheels? or even get invited to sample the new menu put together by your fav food chain? The result is very simple, DATA and INTELLIGENCE driven enterprises WIN

The purpose of every business is to create a customer, the business enterprise has two – and only two basic functions: marketing and innovation but even the 2 basic functions without the right data can get “defunct”.

Now how do we produce valuable data which can be scientifically used to create my perfect ecosystem? There are a few very simple but very effective ways to do it ethically

  1. Generate it Internally
  2. Collect it from Customers Ethically
  3. Collect it from Partners Professionally
  4. License it externally

I will repeat these precious words once again here “DATA in the 21st Century is like Oil in the 18th Century” – “Data is just like crude. It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc., to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.” It is an immensely, untapped valuable asset. Like oil, for those who see Data’s fundamental value and learn to extract and use it there will be huge rewards.

We’re in a digital economy where data is more valuable than ever. It’s the key to the smooth functionality of everything from the government to local companies. Without it, progress would halt. When your business is growing, more and more people have opinions about which steps need to be taken. It helps to work with a ‘good data beats opinion’ philosophy. Almost everything can be tested, measured and improved. If you can measure it, you can improve it.

I think by now you have got the gist of this note, so lets work with the new crude of the 21st century to extract the hidden power and steer to the finish line with clear results.

If you are convinced and looking to license that “Perfect Data“, just send a note highlighting your needs to [email protected] and you will receive a personal call from one of our data management consultants who are well positioned to advise you on how to make use of this valuable resource while saving costs.

DATA! DATA!! DATA!!! Why only DATA and INTELLIGENCE driven enterprises WIN?

Category : Blog

Data –in whichever language you read or pronounce it, ultimately means a collection of facts (numbers, words, measurements, observations, etc) that has been translated into a form that computers can process

Whichever industry we work in, or whatever our interests, we will almost certainly at some point or the other in our life have come across a story about how “data” is changing the face of our world. It might be helping to cure a disease, boost a company’s revenue or be responsible for those targeted ads you keep seeing.

Why Data is Important for companies Today?

The word Data is on everybody’s lips these days. Companies are generating more data than ever before, with 40 zettabytes expected to be created by 2020. It doesn’t matter if you are selling to other businesses or ordinary members of the general public. Data is essential for companies and it’s definitely going to be a determining factor between those that are successful and those that are not. The result will be very simple, DATA and INTELLIGENCE driven enterprises WIN.

Let me crystalize my thoughts on this subject by addressing key elements that are often forgotten while writing that cumbersome marketing plan.

Better Targeting: The number one role of data in business is better targeting. Companies are determined to spend as few advertising dollars as possible for maximum effect. This is why they are collating data on their existing activities, making changes, and then analyzing the data again to arrive at informed decisions.

Knowing Your Target: Once you have identified your target audience, Data will now allow you to act on your findings in order to formulate the right mix and ensure that you are addressing the right audience. This exercise is extremely crucial for effective results and must be adapted with surgical precision because many businesses today are wasting their time targeting people who have little interest in what’s available on offer.

Delivering to Your Target: Once you have a Target Group in place, the next most important task for you to accomplish is to deliver quality communication to them at regular intervals that ensures your clients are always in touch with you as a brand. “Recall”

Servicing Your Target: Creating a group of loyal customers is only the beginning of your uphill journey, the real test lies in retaining them – now a key to this is your levels of service offered and maintained. Very often we take it for granted that our customers will always remain loyal – Not Anymore!

Respect the Privacy of Your Target: Companies are going to have to tread carefully because customers are smarter than ever before. In this world of Big Data, the GREATEST concern to be addressed by corporates will be “balancing customer privacy and the need to know”. Getting this code cracked will take time but don’t let it dissuade you from even starting coz the omen is clear “Companies that do not use DATA intelligently” will be ultimately left out.

The present times demand that you make it not only an advantage to be using data but rather a necessity. If you have not yet taken your business into the area of big data, you are missing out, and its time to change that if you need to stay ahead of the competition.

To conclude my thoughts, though Data is significantly important – when mixed with Intelligence, provides the perfect results – WIN! WIN!! WIN!!!

If you are convinced and looking to license that “Perfect Data“, just send a note highlighting your needs to [email protected] and you will receive a personal call from one of our data scientists who are well positioned to advise you on how to intelligently use our PROFILED DATA for achieving effective results.

Why every business MUST be hooked up with a chatbot in 2019???

Category : Blog

“~90% of our time on mobile is spent on email and messaging platforms… what does it say? Your brand needs to be where people are hanging out – messaging platforms aka Yo!bot!” 

What I’m gonna attempt to do is not write the bible of bots here but rather give you a layman’s view into what this is all about and how it can be used to mobilize our lifestyle in the real world simplistically – All i can emphasize is how you need to be hooked up, sooner than later.
Great Question: I’ll tell you why 2017 will be the year of bots.

It’s because for the first time ever people are using messenger apps more than they are using social networks.

YES! what you see is what it is presently, let that sink in for a second …

People are using messenger apps more NOW than they are using social networks, this is no coincidence that people are now spending more time in messaging apps than in social media and that is a huge turning point. Messaging apps are the platforms of the future and bots will simply be how their users access all sorts of services.

So, logically, if you want to build a successful business online by catering to the actual needs of your audience, then you want to build where the people are. That place is now inside messenger apps.

“There is more than ever hope now that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago if you remember. When somebody told you back then… ‘I have built an app for A or B’… You most likely would give it a try. Nowadays, nobody does this anymore. It is probably too late to even think of building an app company as a developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!”

Why Chatbots are Such a Big Opportunity: You are probably wondering “Why does anyone care about chatbots? They look like simple text based services… what’s the big deal?”

Lets get to see what we can do with these bots, Customer surveys or market research isn’t the only thing chatbots can be used for. Here are a couple of other examples:

Weather bot. Get the weather whenever you ask.

Healthcare bot. Help me be in touch with my local healthcare community centre.

News bot. Ask it to tell you when ever something interesting happens.

Customer Survey bot. The good ole customer surveys with a human conversational element

Market Research bot. Better than any market research result as it targets real people with real responses (its how you want to use it)- not dependent on general statistics

Political bot. Interact with ones you have voted to power or with your people who voted you to power

Event bot. Pump up the excitement with pre-event updates and special privileges

Think out of the box and we can make your bot a reality …

Getting Started is easy than ever:

? Hey John,

Welcome toYo!bot. We’ll have you launching your own branded bot in no time!

Common use cases include:

  • Commerce Notifications: “Hi John, your delivery is on the way! The estimated arrival time is 2:20 PM – 2:50 PM. Questions? Feel free to respond.”

• Sales & Marketing: “Hi John, new arrival: <item>. <price>. Reply to reserve or purchase.”

• Customer Service: “Thanks for contacting us, John. What can I help you with today?”

• Coordination: “The next service location is at 901 Franklin Dr at 3:00 PM. Please respond with your ETA.”

• Studies: “Good morning John, what is your pain level on a scale of 1 to 10?”

• Adherence Programs: ” John, the countdown begins! 14 days until you quit smoking. We are here to help you prepare & follow through. Get ready!”

  • Continuing Care Campaigns: “Baby kicking? Try tickling her when she kicks. She can feel your touch now. Spend time getting used to how and when she moves.”

I hope this little journey would have shed enough light on what the bot hype is all about, So now what are you really waiting for? Start engaging with your customers today for a no-obligation session with The Specialist!

Call our Evangelist Nitten Nair bot. on +971-6-7471888 or email [email protected] to know more on how he can build an intelligent chatbot for your brand!

Digital Marketing needs CHATBOTS to address “TRUE” NOW

Category : Blog

Sounds like a very BIG statement presently – but with all my personal experience right through my time spend in the technology space since 1996 is why I have personally reached this conclusion. Chatbots and messaging apps are revolutionizing the future of marketing. Let’s now introspect the Chronology of Marketing since the 2000s. Way back then it was dominated by the very famous Search Engine Marketing and Optimization (SEM and SEO) until early 2010s, which then saw the evolution of Facebook and Social Media Marketing. But in the last couple of years we’ve seen mobile marketing rise and definitely plateau as users have stopped downloading new apps. Now, we are embarking into the era of messaging. Of late, I have had many traditional marketers asking me why are chatbots suddenly so important? The only reply I have is to scrutinize how consumer behavior has shifted from social networks to messaging platforms such as SMS, Facebook Messenger, Apple iMessage, Whatsapp and WeChat. The growth of the four largest messaging apps exceeds that of the four largest social networks. A peek into the chart below will shed more light.

We all know how exciting an opportunity is to introduce a new marketing channel which not only gives us a chance to experiment with fresh ad formats but also connect with consumers in smart ways. Lets not ignore the fact that early adaption by businesses will also enjoy fewer competitors, less ad fatigue, and potentially exponential returns on marketing investment dollars (ROI). Lets move on to something more factual. Below I have weighed-in and listed four critical ways that chatbots are transforming marketing while assisting businesses to capitalize on the current conversational trend. 1. NOT JUST CLICKS – “TRUE” ENGAGEMENT In traditional online advertising, we call a click of an ad or play of a video “engagement”. Engagement with a chatbot, on the other hand, has an active conversational element with a surreal experience.

Disney created the Officer Judy Hopps bot on Facebook Messenger to tease their audience and drum up excitement prior to the movie’s release. Instead of passively watching a movie trailer, users join Judy on a detective hunt and experience her interactive story first-hand. Engagement was whopping — users spent more than 10 minutes on average talking to the character and countless users restarted the conversation to replay a different scenario. Conversation and relationship building are extremely more effective than a simple ad or video view. The interaction leaves users with an entertaining experience, a better understanding of the brand, and a positive emotional feeling— takeaways rarely achieved with traditional ads. 2. NOT JUST CHATTING – “TRUE” INSIGHTS DIRECTLY FROM REAL USERS Users converse directly with chatbots just like they do with their family and friends. In this highly personal and conversational setting, chatbots can ask questions too intrusive to be in traditional ads. Questions such as “Where do you live?”, “What music do like?”, “Where’s your dream travel destination?” or even “What do you think of the latest Trump policies?” are socially acceptable and even welcome in chatbot interactions. Businesses can remember and refer to personal information in future conversations to further customize a user’s experiences.

Wingstop’s bot suggests new spicy offers to hot spice fanatics. In practice, brands must strike a responsible balance between personalization and privacy. 3. PARAMOUNT OPPORTUNITIES – “TRUE” PERSONALIZATION Ads have become more targeted over time. Brands are always seeking ways to appeal to users personally, whether through programmatic display ads, retargeting, or direct mail. With chatbots like a.l.i.c.e., brands can personalize a conversational experience with an individual.

Sephora’s intelligent chatbot for instance on Kik shares beauty tips with teenagers. The bot first inquires what users are interested in learning about — eyes, skin, hair, nails, etc. — and only suggests relevant products, beauty tips, and tutorials. Top Brands are adapting and introducing chatbots faster than ever – The Revolution is on … 4. BRING A BRAND – “TRUE” LIFE Traditional ads are “pushed” upon an unwilling or stoic viewer, while chatbots literally in the real-sense of the word “pull” users to engage with them. Strategically implemented and well-designed chatbots can tell your brand story, re-engage audiences, facilitate commerce, and grow your business. The omen is very clear that Digital Marketers must incorporate chatbots in their mix or certainly be left out from the ever-growing trend towards messaging apps. Call us on +971-6-7471888 or email [email protected] to know more on how we can introduce a.l.i.c.e. to engage your customers with your brand!

KOREAN Consumer Portal to Target Middle Eastern Market with gateway based in Dubai

Category : Latest News

AHGK, ICODA KOREA & CITI TELECOM UAE (Yo!Space) Sign Strategic Partnership to redefine accessing Korean Products online across MEA

Rising from obscurity 25 years ago, Korean electronics companies have come to own a significant share of the world electronics market today. SMEs play an important role in Korean Economy. According to business statistics, SMEs take up ninety-nine percent of number of enterprises, eighty-eight percent of total employment, thirty-eight percent of export, and fifty-one percent of added value.

The brainchild of Al Hermas Group Korea, “AHGK is to focus on redefining access to Korean SME consumer products online across MEA which is a sizeable market with unimaginable potential.” says Mr. Keunyoung Kim, Chairman of AHGK.
 At a recent official signing ceremony at KOTRA HQ in Seoul on 29thNovember2017, a consortium was formed between AHGK, ICODA and Yo!Space, to crystalize plans on

setting up a single gateway of Korean consumer products with a prime focus on MEA and the adjoining sub-continent.  This is a moment in history to be proud of and associated with as a Korean said Mr Yong Su Lee, President and CEO of ICODA.

“South Korean exports surged 35 percent on year in September 2017 to an all-time monthly high of $55.1 billion thanks to strong demand for electronic components, steel and petrochemical products amid recovery in global economy.

Mr. Keunyoung Kim, Chairman of AHGK says, “We believe bolstering exports by Korean SMEs is also crucial to overcome rising global protectionism and ease the tightened local labor market especially producers of cosmetics and other consumer goods, may find greater opportunities for increasing sales abroad through global online markets, which are projected to expand from $304 billion in 2015 to $1 trillion by 2020.”

Trade Ministry officials have predicted the country’s exports will rise 2.9 percent this year, following two consecutive years of decline on the back of a recovery in advanced economies and big emerging markets around the world.

“The advantage we see here is that decision-making by SMEs is likely to give them advantages in online deals. However, many small and midsized firms still face various obstacles to increasing exports through online markets, as they are not sufficiently prepared for marketing, delivery and after-sales service. This is where Yo!Space connects the dots to make this a truly unique online market-place, redefining access to Korean consumer products online,” says Deleep Paliyath, Co-Founder of Yo!Space International.

About Al Hermas Group Korea:

Al Hermas Group Korea is an investment and consulting firm based in South Korea.  We have extensive global network and long standing with global investment funds and banks. We invest across many industries sectors, including financial services, real estate, Hotel, Free Economic Zone, trading, commodities, resources and M&A. We created a unique networking strategy, focusing on passive and active lead generation. In addition, we created several qualification techniques to filter out less than genuine opportunities. By screening new contacts, we were able to work efficiently and aggressively. We engaged in even more alternative investments, succeeding as a consultant and investor. This gave us the intricate detail and experience associated with real transactions. Also, it gave us experience with transactions that didn’t go well.  We became successful in various investment markets. Our experience as an investor, consultant and trader set out to find the truth about the investment markets.

About ICODA:

An undisputed leader in the Korean Online IT space with more than 85,000 SKU’s and an annual turnover of more than US$180Million, it is the preferred choice of every Korean. The brand is home grown by Founder and President Mr Yong Su Lee whose philosophy and business ethics have a foundation of strong Korean values that has made it a company to reckon with in the new millennium.

About Yo!Space International:

Founded in 2003, A CITI Telecommunications International company Yo!Space has carved a niche for itself in the MEA region as the pioneers for brands seeking an innovative yet targeted market approach. With their Narrow-Casting philosophy coupled with Understanding Consumer Behaviour, Precision Targeting and Measuring Results with a 50+M crisp profiled database across MEA, Yo!Space has been a preferred choice of TOP brands.

About KOTRA:

Korean Trade Investment Promotion Agency is the primary body responsible to restore export volume of Korean Products by not only expanding support for promising export-oriented businesses, but also providing business consultations to produce other tangible benefits.

Carrying on with its role as the national investment promotion agency, KOTRA makes policy suggestions and truly serve as a global business platform for exporters in 2017.  KOTRA will stay at the forefront of overcoming the national economic crisis and take the Korean economy to the next level.

For Further Details Please Contact: [email protected]

Yo!Space International, UAE


How to use SMS marketing in the best interest of your business?

Category : Blog

There aren’t a lot of people out there who are familiar with the ways of SMS marketing and how beneficial it can prove for many. But it actually has proven to be a great platform for marketing.

Here are a number of businesses that can help themselves grow by benefitting from the ways of SMS marketing;

Entertainment Spots

The first and foremost businesses that started to use the benefits of SMS marketing were the pubs and bars of various cities. Given that it was easy to send messages in bulk and it did not cost them much either, it was easily helping the customer know about the potential events and parties that are going to take place in the specific place. These announcements happen to be time sensitive and SMS marketing seemed to be the best way to promote the news in the quickest manner. Also, it does happen to reach other people like a grapevine.

Service businesses

Any kind of services that are related business like dentists, home preservation experts, fitness justify, veterinarians, etc. can take benefit of SMS marketing too. They can apply text messaging for delivering meeting reminders to their customers. This is grand because reminders don’t actually necessitate a reply. It’s purely information which is being distributed in a speedy and trouble-free way. Studies have exposed that SMS reminders can facilitate in decreasing the figure of no-shows at meetings.

Retail stores

This is a wonderful way for stores to allow clientele to know about extraordinary deals, fresh products, etc.  A number of retailers even decide to present text only coupons. Texts can also be used for opinion polls.

Food establishments

Bulk SMS has been brought into play by the restaurant business for an extremely long time. They can mark people at chief moments of the day. When they are probably deciding where they can go for lunch or dinner. They as well make it easier for restaurants to distribute everyday deals or promotional offers. And people start to think with their stomachs when they are hungry.


Real estate firms are in a habit of using SMS marketing to allow their clientele know about the availability of open houses or fresh listings. Real estate is an extremely competitive industry and being the best ever is necessary. The majority of real estate agents put in hardly any time at their desks. So in this process, it is great for them to have mobile solutions that prove beneficial.

Radio, TV, and publishing

When the aim is to augment viewership or circulation, there is not anything that can labor better than SMS marketing strategies. Engagement is the main key here. SMSs could be sent in regard to changes in the programs or when latest articles are uploaded online. Readers will get to know where to be present at all times. It can also be exercised to get the fans thrilled if there is going to be any major event happening in the near future. Everything in the SMS marketing world is about getting creative.

So here are a few businesses that can easily take advantage of the SMS marketing platform and ensure the growth of their business. The more creative and attentive you are, the more you will be able to use this platform to the best of your needs. So go ahead and explore the benefits with the best SMS marketing company. Find what suits you perfectly and book it now.

Choosing the Most Effective SMS Marketing Service Provider

Category : Blog

SMS marketing is the simplest and powerful opportunity of any brand to communicate directly with its existing or potential customers. It is currently considered as the best-marketing procedure for a ton of organizations. Fundamentally, alternate techniques utilized are as of now swarmed so this is the best decision for advertisers today. Unfortunately many service providers and marketers doesn’t understand the science behind it and they use it without care, whichleads to market spamming and annoying to consumers.

Effective SMS Marketing Service

Mobile phones are the most personal device to every one today and this is the most lucrative channel to communicate with your customer in a personalized manner. So It is important for any brand to understand their customers and target them with right message at right time. Basically, envision utilizing SMS marketing services to connect a more extensive market but to your targeted Group. Consider all the conceivable clients that you can reach by utilizing this sort of procedure. SMS are not the same as email messages since individuals don’t just disregard any sort of SMS. It implies that in the event that you sent a notice to them, they will most likely read it.

So how might you get telephone numbers from the clients? It is additionally the same with Email. You can request that the web guests buy into your site by putting their portable numbers and you can utilize it to send updates and commercials on their telephone., which is a longer process to market. Instead you can also choose a service provider who having millions of profiled data such as mobile No, email id, Name, Age Group, Gender, Nationality, Income etc… , and ask for your targeted group and execute the campaign.

On the off chance that you truly need a one of a kind and powerful marketing technique, considering SMS marketing methodology can be exceptionally compelling for your business. It isn’t as swarmed as alternate strategies and you will most likely have a decent begin on this marketing system. It is presently considered as a standout amongst the best approaches to connect a bigger market.

What to look for specialist organizations? right off the bat, you should take a gander at how you expect to focus on your clients and which techniques would profit your business. Do your exploration on the web and look at their services, agree to accept free trials and test their services, utilize their dashboards and search with the expectation of complementary video instructional exercises and watch them. Search for straightforwardness in the event that you are not especially specialized but rather additionally ensure they give the service your business will profit most.

A brief period spent inquiring about and trialing their services will be justified, despite all the trouble. Test their help benefit, ring them, email them or live talk on the off chance that they have that access. This consolidated will enable you to choose which supplier is appropriate for your business. Don’t simply be guided by value, you require a right bundle to suit your necessities. Versatile marketing can be amazingly compelling if appropriately utilized, and by feeling sure you have picked the correct specialist organization could enable you to take your business to its next level. Understanding your client’s needs or potential clients needs is critical and will be continuous for your crusade is to succeed.

At long last in the event that you are picking a specialist co-op with a view to helping neighborhood organizations in your general vicinity, ensure you look at salary openings, for example, member income, affiliate openings, and strategies for advancing them like promo codes. Be that as it may, regardless of whether you are picking an service for your own particular business request a promo code so you can prescribe their service to others. Most suppliers offer motivating forces to urge you to advance their service and this is considerably more reason you pick the correct one. Good fortunes with your new crusade, be imaginative with your techniques, be inventive and see with your own eyes exactly how much effect this could have on your business.